This is an entry into the cold outreach best practices series.In this post Jakob goes through deliverability. What it means, why its important and how you can boost your open- and reply-rate by ensuring deliverability in your outbound campaigns.

This is an entry intro the cold outreach: Best practices series. In this entry you will learn how to make your outreach efficient, through the use of sequences in HubSpot.

In this post, Jakob breaks down how Swayle makes his sales process more efficient and targeted.

What key elements are crucial in outbound sales and how doers it relate to a marketing principle? Jakob has written about "right Person, right Message at the right time" and how it must be considered for any cold outreach.

The SimpleBenefit Framework refines cold emailing into five key aspects: Simplicity, Benefit, Trustworthiness, Researched, and Relevant. This framework helps your emails stand out by perfectly aligning with the recipient's current needs and challenges.

Outbound sales enable businesses to proactively connect with potential customers, adapt to market conditions, and build stronger relationships. These efforts are supported by technologies like artificial intelligence, enhancing efficiency and effectiveness. Ultimately, outbound sales help businesses thrive even in challenging economic times.